It was a cold, wet, rainy Thursday night in Houston. If it's colder than 60 degrees in Houston we tend to think we need to shut the schools down. But for those who braved the storm, we had a great talk with Rebecca Corliss from HubSpot discussing social media and social prospecting with HubSpot.
For an inbound marketer like myself, Rebecca reminded us that social media can provide additional tools than just marketing; it can be a great tool for prospecting and sales. You can use social media to metaphorically put your ear to the ground and reach out to potential customers. With a small group, we were able to have a workshop style setting and really dive into HubSpot's Social Inbox. So let's dive into some of the key takeaways and what we learned from our meetup:
1. Set Your Strategy
Write down the top 3 keyword phrases that people use to find you, then write down 3 pieces of content that are related to the search results of those keyword phrases. These phrases and pieces of content are going to help you start finding the right leads.
2. Mind Relationships.
Rebecca let us know that it’s not always about finding new people – you can also develop and maintain existing relationships. For example, with HubSpot’s Social Inbox tool it will indicate by different colors whether someone is a customer, lead, or complete stranger. If you know what lifecycle or sales funnel someone is in you can change your tone, and make sure you have the correct goal in mind for them. For example, you're not going to go up to your mom and say "Hi! I'm Jennifer" but you might introduce yourself to a stranger that way.
3. Target Lists
Once you have those keywords and pieces of content ready to go, you can set up target lists and search filters that are related to your keywords. Then you'll be able to find prospects that you can interact with and start building that relationship with.
4. Look at Other Social Networks
Use your keywords to find LinkedIn groups and interact on Facebook and other social media accounts as well.
If you want to check out her entire presentation and try social prospecting for yourself, you can check it out here: