Houston HubSpot User Group Blog

Rebecca Griebe

Rebecca is the Business Strategist and manages the Marketing Department for Douglass Media Group. She enjoys using HubSpot’s methodology in all of her marketing efforts. When she’s not tying data to marketing, she’s chasing her two kids around the house, arguing fantasy football stats with her husband or teaching her puppy new tricks. Rebecca received an MA from Oxford Brookes University in Change Management.

Recent Posts

3 Steps to Building Buyer Personas [Guest Blog]

[fa icon="calendar'] 2/24/15 2:38 PM / by Rebecca Griebe posted in Inbound Marketing

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Buyer personasI am writing this post to Michael, Sara, Dave and Erika, one of whom is likely you. You see, Michael, Sara, Dave and Erika are buyer personas. They are created with a combination of raw data and educated guesses, representing slices of this blog’s readership.

"Personas are fictional, generalized characters. They encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better." (HubSpot)

Buyer personas help you:

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My Top 5 SEO resolutions for 2015 [Guest Blog]

[fa icon="calendar'] 1/8/15 11:21 AM / by Rebecca Griebe posted in SEO

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TOP SEO Resolutions for 2015It is the second week into the New Year. If you are like me, you have set up a number of personal resolutions and probably abandoned some too! (Resolved: I’ll learn how to speak French next next year.)

Search engine optimization is a lot like New Year’s resolutions. It’s dreadful to work on, with no immediate feedback. But, it is a commitment to the success of your organization that will pay dividends in the long run. Like exercising!

So below are my five resolutions to improve your SEO in 2015:

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