We were very fortunate to have Justin Champion, Academy Professor at HubSpot, host an interactive content marketing workshop last month.
We were pleased to have Chris Prudente, Channel Consultant at HubSpot, join us to discuss Pillar Content and SEO in HubSpot at our December meetup.
Chris was generous enough to share a PDF of the presentation, which is provided below.
We were fortunate enough to have Sam Awezec, Senior Marketing Manager at HubSpot, join us virtually to discuss running expirements in HubSpot at our June meetup.
After our meetup, Sam provided me with some resources to share with everyone.
To all the awesome Houston HubSpot User Group members:
I'm sad to say that my time at LyntonWeb, and therefore my time as the Houston HUG leader has come to an end. I have an exciting new adventure ahead of me, but I will miss all of our awesome members and fun meetups.
After being with HubSpot for about 6 months now, there’s a tip or two I’ve picked up about writing for a business blog. As we learned in the HubSpot Training video on blogging, blogging can help attract and convert. These are the four best tips I’ve picked up and would like to pass along to other fellow business bloggers:
The Houston HubSpot User Group had a great turn out at our latest meetup with over 50 people! Sam from HubSpot joined us to present "Why Can't We Be Friends? A Modern Marketer's Guide to Teaming with Sales." There was plenty of food, drinks, networking, and fun. I even got to give away some fun HubSpot prizes and Astros tickets!
The Houston HubSpot User Group started 2015 meetups off on the right foot! Amanda from HubSpot joined us to talk about building inbound marketing campaigns. We also partnered with the Houston Technology Center for the first time and hosted our event in a new location.
Over half of our attendees were first time visitors. How awesome is that! Add a little pizza, beer, wine, and networking, and it doesn't get much better than that!
In case you missed the event, be sure to check out pictures as well as the presentation slides below:
I am writing this post to Michael, Sara, Dave and Erika, one of whom is likely you. You see, Michael, Sara, Dave and Erika are buyer personas. They are created with a combination of raw data and educated guesses, representing slices of this blog’s readership.
"Personas are fictional, generalized characters. They encompass the various needs, goals, and observed behavior patterns among your real and potential customers. They help you understand your customers better." (HubSpot)
Buyer personas help you:
These days, marketers and small businesses alike are dealing with a challenging marketing landscape. We are faced with an explosion of media outlets, content, devices, and data. On top of all of this, technology has significantly increased the rate at which things change. If we can count on anything, it's that it will change!
Admittedly, this can all be quite overwhelming. Where do you even begin?
It is the second week into the New Year. If you are like me, you have set up a number of personal resolutions and probably abandoned some too! (Resolved: I’ll learn how to speak French next next year.)
Search engine optimization is a lot like New Year’s resolutions. It’s dreadful to work on, with no immediate feedback. But, it is a commitment to the success of your organization that will pay dividends in the long run. Like exercising!
So below are my five resolutions to improve your SEO in 2015: