April 2018 Workshop: Trailblazing Your Content Marketing Strategy

April 2018 Workshop: Trailblazing Your Content Marketing Strategy

[fa icon="calendar'] Mar 8, 2018 11:43:10 AM / by Stefan Lynton

We're extremely excited to have Justin Champion, from HubSpot, host an interactive workshop on Wednesday April 18th. Justin is hitting the road on a 6 month tour to 9 different HUGs to host his in-person workshop that follows lessons in his upcoming book, Inbound Content.

Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection.


Workshop Overview

Workshop title: Trailblazing Your Content Marketing Strategy

Workshop description: In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.

The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

Learning outcomes

  • A clear content mission statement.
  • Identify a head term to help align your content planning efforts.
  • Identify five core topics with which to create content around.
  • Identify a list of subtopics for one core topic.
  • Understand HubSpot recources to continue learning and receiving support.

What to bring with you:

  • Computer with charger
  • Pen
  • Print out your primary buyer person to bring (Prior to the workshop, go to http://www.makemypersona.com and create your business' primary buyer persona.

***Recommendation - pre-order Justin's book Inbound Content(Click here for Amazon page).

Overall details:

This meetup is for anyone looking for insight on their current blogging efforts in HubSpot. We'll have plenty of time for networking as well as free food and drinks!


When: Wednesday, April 18, 9:30 am-12:30 pm

Where: The Holiday Inn & Suites Houston West Katy Mills - 25406 Katy Mill Parkway, Katy, TX 77494 (map)

Bring: Co-worker, computer w/ charger, pen, printed buyer persona

Topic: Trailblazing Your Content Marketing Strategy

***Please RSVP as space will be limited***

***We will be raffling off 5 copies of Justin's new book Inbound Content at the event!***

Any questions?

Shoot us an email at HoustonHUG@lyntonweb.com or tweet us at @HUGHouston. Don't forget to register below!


Stefan Lynton

Written by Stefan Lynton

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