We're extremely excited to have Justin Champion, from HubSpot, host an interactive workshop on Wednesday April 18th. Justin is hitting the road on a 6 month tour to 9 different HUGs to host his in-person workshop that follows lessons in his upcoming book, Inbound Content.
Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection.
Workshop title: Trailblazing Your Content Marketing Strategy
Workshop description: In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.
The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
- A clear content mission statement.
- Identify a head term to help align your content planning efforts.
- Identify five core topics with which to create content around.
- Identify a list of subtopics for one core topic.
- Understand HubSpot recources to continue learning and receiving support.
What to bring with you:
- Computer with charger
- Print out your primary buyer person to bring (Prior to the workshop, go to http://www.makemypersona.com and create your business' primary buyer persona.
***Recommendation - pre-order Justin's book Inbound Content(Click here for Amazon page).
This meetup is for anyone looking for insight on their current blogging efforts in HubSpot. We'll have plenty of time for networking as well as free food and drinks!
When: Wednesday, April 18, 9:30 am-12:30 pm
Where: The Holiday Inn & Suites Houston West Katy Mills - 25406 Katy Mill Parkway, Katy, TX 77494 (map)
Bring: Co-worker, computer w/ charger, pen, printed buyer persona
Topic: Trailblazing Your Content Marketing Strategy
***Please RSVP as space will be limited***
***We will be raffling off 5 copies of Justin's new book Inbound Content at the event!***