Events

April 2018 Workshop: Trailblazing Your Content Marketing Strategy

[fa icon="calendar'] Mar 8, 2018 11:43:10 AM / by Stefan Lynton

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We're extremely excited to have Justin Champion, from HubSpot, host an interactive workshop on Wednesday April 18th. Justin is hitting the road on a 6 month tour to 9 different HUGs to host his in-person workshop that follows lessons in his upcoming book, Inbound Content.

Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection.

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Workshop Overview

Workshop title: Trailblazing Your Content Marketing Strategy

Workshop description: In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.

The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

Learning outcomes

  • A clear content mission statement.
  • Identify a head term to help align your content planning efforts.
  • Identify five core topics with which to create content around.
  • Identify a list of subtopics for one core topic.
  • Understand HubSpot recources to continue learning and receiving support.

What to bring with you:

  • Computer with charger
  • Pen
  • Print out your primary buyer person to bring (Prior to the workshop, go to http://www.makemypersona.com and create your business' primary buyer persona.

***Recommendation - pre-order Justin's book Inbound Content(Click here for Amazon page).

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March 2018 Meetup: Preparing Your Next Blog Post

[fa icon="calendar'] Jan 31, 2018 1:02:29 PM / by Stefan Lynton

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It's time for our first Houston HubSpot User Group meetup of 2018! We hope everyone can make it. 

I'm excited to have Eric Shafer from IndoorMedia, host an interactive discussion around preparing your next blog post. Not a HubSpot customer? No problem.

Eric is currently the Chief Technology & Marketing Officer for IndoorMedia and is excited to share his Inbound knowledge from a user's standpoint with the Houston HubSpot User Group!

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December 2017 Meetup: Pillar Content and Topics over Keywords

[fa icon="calendar'] Sep 28, 2017 10:41:34 AM / by Stefan Lynton

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It's time for our last Houston HubSpot User Group meetup of 2017! We hope everyone can make it. 

I'm excited to have Chris Prudente from HubSpot, speak to us pillar content and topics over keywords. This will also cover newer changes in the SEO landscape. Not a HubSpot customer? No problem.

Chris is a Principal Channel Consultant at HubSpot and has worked with over 60 agencies across North America. He has spoken on topics ranging from marketing/sales alignment, advanced reporting, and content strategy. Prior to HubSpot, Chris worked as a high school math teacher and doing implementation work for an education technology company. Chris is very excited to speak to the Houston HubSpot User Group!

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September 2017 Meetup: Pillar Content and Topics over Keywords

[fa icon="calendar'] Aug 8, 2017 11:57:22 AM / by Stefan Lynton

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It's already time for our third Houston HubSpot User Group meetup of 2017! We hope everyone can make it. 

I'm excited to have Chris Prudente from HubSpot, speak to us pillar content and topics over keywords. This will also cover newer changes in the SEO landscape. Not a HubSpot customer? No problem.

Chris is a Principal Channel Consultant at HubSpot and has worked with over 60 agencies across North America. He has spoken on topics ranging from marketing/sales alignment, advanced reporting, and content strategy. Prior to HubSpot, Chris worked as a high school math teacher and doing implementation work for an education technology company. Chris is very excited to speak to the Houston HubSpot User Group!

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June 2017 Meetup: How to Run Marketing Experiments in HubSpot

[fa icon="calendar'] May 15, 2017 6:05:52 PM / by Stefan Lynton

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It's time to cool off this summer for our next Houston HubSpot User Group meetup of 2017! We hope everyone can make it. 

I'm excited to have Kristina Volovich from HubSpot, speak to us about running experiments in HubSpot. This will cover the best channels for different experiments, such as Emails and Call-to-Actions. Kristina will also provide some examples of good tests to run. Not a HubSpot customer? No problem.

Kristina is a Growth Marketer at HubSpot. She is currently responsible for driving free product adoption within the user base. Prior to HubSpot, she worked at various Boston area start-ups and helped drive growth through product, marketing, and sales alignment. Kristina is very excited to speak to the Houston HubSpot User Group!

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March 2017 Meetup: Using HubSpot to Manage Inbound PR

[fa icon="calendar'] Feb 9, 2017 4:42:24 PM / by Stefan Lynton

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It's time for our first Houston HubSpot User Group meetup of 2017! We hope everyone can make it.

I'm excited to have Louise Armstrong from Bonafide, speak to us about using HubSpot to manage Inbound PR. This will span multiple HubSpot tools such as email, lifecycle stages, lists, and etc. Louise will also dive into some strategy around campaigns, outreach, and link building. Not a HubSpot customer? No problem.

Louise is a Senior Digital Strategist at Bonafide, a Digital Marketing Agency here in Houston. She currently directs strategy and manages inbound marketing campaigns for several clients. Louise is very excited to speak to the Houston HubSpot User Group!

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December 2016 Meetup: HubSpot Reporting

[fa icon="calendar'] Sep 29, 2016 9:17:11 AM / by Stefan Lynton

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It's time for our last Houston HubSpot User Group meetup of the year! We hope everyone can make it.

I'm excited to have Rachel Sprung from HubSpot, speak to us about HubSpot reporting and show us how to run different reports within HubSpot. Not a HubSpot customer? No problem.

Rachel is the Customer Demand Manager at HubSpot responsible for driving demand for new products and services and other forms of customer communication. During her 5 years at HubSpot she has also worked as a Product Marketing Manager for the Reporting and Content tools and as an events manager overseeing internal and external events. Rachel is very excited to meet with the HubSpot User Group in Houston!

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September 2016 Meetup: Growth-Driven Design

[fa icon="calendar'] Aug 11, 2016 2:26:53 PM / by Stefan Lynton

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It's time for another Houston HubSpot User Group meetup! We hope everyone can make it.

I'm excited to Jennifer Burner from HubSpot, speak to us about creating a peak performing website with less waste and in half the time with Growth-Driven Design. Not a HubSpot customer? No problem.

Jennifer is passionate about helping marketers and developers work together to create beautiful websites that successfully turn attention into leads. She currently manages the website building tools at HubSpot and is very excited to meet and share ideas and growth-driven design tips with the HubSpot User Group in Houston!

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June 2016 Meetup: Making Your Customer the Hero

[fa icon="calendar'] May 16, 2016 1:05:30 PM / by Stefan Lynton

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Summer is upon us so why not cool off inside for another Houston HubSpot User Group meetup! We hope everyone can make it.

I'm excited to have Dan Briscoe, VP of Marketing at HCSS, Skyler Moss, Director of Digital Marketing, and Kara MacDonald, Director of Marketing Operations, speak to us about how to make your customer the hero. Not a HubSpot customer? No problem.

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[March 2016 Meetup] Inbound Strategies You're (probably) Not Using

[fa icon="calendar'] Feb 15, 2016 2:20:59 PM / by Stefan Lynton

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Lets kickoff the new year with a bang with our first meetup of 2016! The NFL season is over so let's get excited about another Houston HubSpot User Group being around the corner!

I'm excited to have Ryan Meadows, Inbound Marketing Speacialist from HubSpot, speak to us about missed opportunities with your inbound strategies. Not a HubSpot customer? No problem.

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